BP: brand strengths & weaknesses

In this example, a food company wanted to see how its product line compared to competitors on a range of attributes including taste, healthiness, convenience, etc.   In the table below, the attributes are listed in descending order of importance, and statistically significant scores are coloured (green/red as appropriate).  We can see that Brand 1 (the client's brand) scored very well on the top-3 attributes which were all taste/quality attributes.  However, the brand was below average on many of the health-related attributes.


 


       


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